Fund your company, keep your equity.
Grants, contracts and competitions that pay for the build. No equity, no investors, no new seat at your table.
Vivien Rayam has secured more than $50 million of it since 2017. Sheldon Rodrigues builds the case that makes funders say yes, and has secured over $100 million in funding over the last 10 years.
Fifteen minutes of questions. No fee. No commitment.
These multi-billion-dollar brands trust us.
Why Non-Dilutive Funding Now.
Fund to build & runway
The work needs funding before it generates income. Grants fund that initial build and create a runway.
Keep all equity while you build
Non-dilutive funding pays for the same roadmap that venture capital would. You keep all of your equity.
Get awarded grants and funds
A federal grant or award validates the growth roadmap and strengthens your terms for funding later.
Non-Dilutive Funding.
Vivien Rayam
Founder & Funding Strategist, MBA, MSCED
Creative Action Consulting
Sheldon Rodrigues
CEO, Co-Founder, Chief Brand and Growth Officer, Trybe Strategies Inc.
About Vivien Rayam Non-Dilutive Funding Track Record.
- More than $50 million secured in non-dilutive funding since 2017, over $10 million in 2024 alone.
- Twenty years in, I know which grants, contracts and competitions a company can realistically win.
- I know how to write the proposal that wins them.
- I have sat on the other side of the table, leading HUD grant rounds and reviewing federal proposals.
- I co-authored the Notices of Funding Opportunity that companies respond to.
- I know what reviewers are scoring before you write a word.
MBA. MS in Community Economic Development. BA in Journalism.
About Sheldon Rodrigues Brand, Growth & Funding Track Record.
- I build the case that makes funders say yes.
- 25 years in brand and growth, and a $100M+ track record across funding, ARR and LTV.
- Founding Head of Marketing at an AI SaaS company, where I built the brand and helped scale it from 8 to 75 people.
- $38.8M raised across Series A and B, and 368% ARR growth, all in 2.5 years and through the 2022 and 2023 downturn.
- The CMOs of RBC, Google, TD, Starbucks, HSBC, Loblaws and CIBC chose me as the Chief Brand and Growth Leader at the Canadian Marketing Association.
- Funders do not fund technology. They fund the people, and a story they believe in, backed by a leader who can deliver it.
Funding Snapshot.
Start at no cost with a non-dilutive funding custom roadmap for your business. FREE USD $999
What it is
The Funding Snapshot: Research and a custom roadmap of what the company is eligible for today, before anyone commits a dollar.
What you get
The live programs and their dollar ranges, the unknowns that gate eligibility, and the steps to take to secure the grants and funds.
What to expect
You walk away knowing which doors are open, which aren't, and why.
*Special offer. No fee, no commitment. Usually USD $999.
Six steps. Three phases.
Foundation Phase Trybe builds the case. CAC maps the funding.
Step 1: Foundation with Trybe
Sharpen the positioning and the funding story, confirm the entity, and get the operating pieces in order. The named Principal Investigator, subcontracting cap, data room, and the cap table if needed.
Step 2: Prepare
Complete a funding readiness checklist and gather required documents to refine your value proposition and funding narrative, ensuring you're ready before applying for funds.
Funding Assessment Rank every option by fit.
Step 3: Assess & Align
Understand your business model, and funding readiness to identify strengths, weaknesses, and what makes you competitive. Verify eligibility on entity structure, ownership and cap table where applicable, the principal investigator, then rank every option by fit and probability of success.
Step 4: Plan
Kickoff with Trybe, CAC and your leadership team. A 12-month roadmap with dollar targets, milestones, and the funding path mapped out.
Applications & Post-Award Submit, manage, report.
Step 5: Develop
Review program guidelines to strengthen project concepts, drafting and refining proposals through multiple iterations to ensure high-quality submissions that meet funding requirements.
Step 6: Submit & Manage
Submissions, funder correspondence, reporting, compliance, and budget tracking through the award. Late or incomplete reporting is the most common reason a first award doesn't lead to a second.
Your Funding Snapshot.
Fifteen minutes of questions. Most take a word or a number.
Vivien Rayam researches it. Sheldon Rodrigues builds the case. $50M+ secured in non-dilutive funding since 2017.
No fee. No commitment. Usually USD $999.
